Ogilvy Public Relations × Walmart
Aug. 2016 - Nov. 2016
I joined Ogilvy Public Relations Beijing to facilitate the launch of Walmart Food Safety Collaboration Center, a high-end event featuring Walmart CEO and Governor of the State of Arkansas among other heavyweight figures. Working in the best PR agency with the Fortune No.1 client was a really rewarding experience for me.
In this project I mainly assumed the role of copy writer and editor for both English and Chinese copy of our team, and supported the teamwork by conducting daily news monitor regarding food safety issues. I also contributed to the pre-production of the three brand videos by writing up draft story outlines.
I worked hard and established very good relationship with my colleagues. I was greatly appreciated for my ability to write, translate, and edit copies quickly and decently.
Wrote up, translated, and edited every piece of Chinese and English copy content to hand over to copy team for final review
Created daily news alert regarding food safety issues
Wrote up draft story outlines of three brand videos to discuss with the creative team
Managed the official WeChat and the website of the collaboration center
Press Release (that I edited!)
Chinese press release: 沃尔玛力邀全球合作，共议中国食品安全
English press release: Walmart Invites Global Collaboration on Food Safety in China