Marketing Specialist

@ USC International Academy

Nov. 2017 - Present

Job Overview

USC International Academy (USCIA) is an academic branch at the University of Southern California that aims to help international students improve their English proficiency and achieve academic goals.


I was recruited as a student worker and work as Marketing Specialist to facilitate outward business development and internal student management, as well as USCIA's China operations. I design and manage marketing materials, manage multiple websites, as well as contribute to USCIA's official WeChat account.

My Roles

  • Design and manage a range of marketing materials to assist with outward business development and internal student management

  • Develop social media strategies and create content for Chinese market to maintain online presence and drive student recruitment

  • Manage multiple department websites based on WordPress and conduct data analysis using Google Analytics

Selected Design Work

Test Preparation Flyer
USCIA Program Book Redesign
multiple languages
one of my main design work
click to view
Classroom Sign